Born in Vietnam raised inEast London — The story

of identity through food

HANOI CA PHE Discovery, Design, Development & Strategy

Born in Vietnam raised in East London
— The story of identity through food

Vietnamese Street Food stall, Hanoi reached out for guidance and strategy. We loved working with the F&B business to brand the new site, integrate a thoughtful e-commerce homewares store, all to help grow and share their story.

Case study Food Ecommerce
    • Case study Food Ecommerce
Case study Food Ecommerce
Case study Food Ecommerce

The project required a clean design to help best represent the brands lifestyle and message

The website was built using a custom theme and included multiple pages, seamless bespoke animations and a responsive easy to change menu page. All of this was perfectly adapted to the mobile device and fully integrated with a delivery service provider.

Case study Food Ecommerce
Case study Food Ecommerce
Case study Food Ecommerce
Case study Food Ecommerce

Mobile first, with all users in mind

Bigsmall followed a mobile first approach. Through user focussed discovery, the team best understood the needs of each customer journey.

The navigation menu combines both identity and emphasises the ease of flow throughout the site.

Case study Food Ecommerce
Case study Ecommerce Florist
Case study Food Ecommerce
Case study Food Ecommerce

E-Commerce & Marketing

Beyond traditional proven methods including e-mail marketing, bigsmall put efforts in creating a multi-channel approach.

Loyalty programs included incentivised and eye catching loyalty cards to encourage repeat custom and build long-term relations. The E-Commerce store encouraged users to gift and self-purchase not only products but also cooking lessons from the team at Hanoi.

Case study Food Ecommerce
Case study Food Ecommerce
Case study Food Ecommerce
Case study Food Ecommerce
Case study Food Ecommerce
Case study Food Ecommerce
Case study Food Ecommerce